Though software piracy is rampant, the BSA found that not everyone knows they're committing a crime. About 60 percent of people believe buying a single software license and installing it on multiple computers--the most common form of piracy--is legal in the home.
OK, the license says you can't use it on more than one computer, but seriously, if you have a couple of machines at home they would honestly expect a home user to buy another identical product, probably even restricting the serial key to one install - and they wonder why people will then look online for a 'hooky' copy. A license agreement is a license agreement at the end of the day, but there's really nothing to stop commercial developers cutting a little slack to those who DO buy their products such as a 5 license agreement, more than enough for the most avid home computer collector - it could stop some people from looking for a dodgy copy elsewhere, even though they have already bought the product once.
Piracy is wrong, we all know that, but the media giants really don't do themselves any favours and instead of encouraging lower pricing policies will winge all day long and bang on the doors of the authorities demanding ISP's be allowed to monitor our internet connections!. The figure of $59 billion is nothing more than fantasy also, how could they possibly know how many people have downloaded or installed a copy they didn't purchase - and even if they did, chances are if it wasn't available as a pirate download those people would have done without it instead of paying for it - so in that regard they've not lost a sale as such, despite the fact that it is still wrong.
What really cracks me up is the very companies that are kicking off about piracy are the same people who manufacture blank discs, CD/DVD recording devices and software. Yes, those are products that most of us will use for legitimate purposes but it reminds me of the old stereo cassette recorders that allowed you to copy one tape to another at high speed - it was said this was for people who made their own recordings ... who ever made their own recordings? It was like a red flag to a bull - the same can be said for the blank media and multi-disc, high speed recording devices the media giants produce - give people the opportunity and they'll exploit it, problem was the media giants couldn't resist the temptation of making more cash from it all.
Now that the internet has exploded, the media giants are going nuts that they hadn't thought of digital downloading first and are livid of the fact they lost out on all that lovely dosh - I've said it before and I'll say it again, there is basically no way now to stop piracy, end of - the best the media giants can hope for is damage limitation which would include reducing the price of their products to a much more affordable and attractive level which won't stop everyone downloading illegally, but could attract the attention of the part-time downloader who might just account for a shed load more people buying media rather than downloading it.